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Emerging Power Builders: Japan’s Transitional Housing Industry after the Lost Decade

Authors: ​Daisuke Sasatani, Ivan Eastin and Joseph Roos Executive SummaryThis study presents exploratory research about the transitional Japanese home building industry. The Japanese housing industry changed significantly during and since the “lost decade” of the 1990s because the business environment changed dramatically. The main goal of this study is to classify Japanese builders by their business […]

Exploring the Market Potential of Pacific Silver Fir in the US Residential Decking Market

Authors: ​Indroneil Ganguly, Ivan Eastin, Pablo Crespell and Chris Gaston ​Executive Summary OverviewThe demand for decking and fencing materials is driven by several factors, including the macroeconomic environment, demographics, construction expenditures, and the repair and remodel sector. In addition, competition within the decking and fencing markets has recently been significantly altered by regulatory constraints on the […]

Positioning and Market Analysis of the US Decking Materials Market: A Perceptual Mapping Approach

Authors: ​Indroneil Ganguly, Ivan Eastin, Pablo Crespell and Chris Gaston Executive SummaryOverviewThe demand for decking materials is driven by several factors, including the macroeconomic environment, demographics, construction expenditures, and the repair and remodel sector. In addition, competition within the decking market has recently been significantly altered by regulatory constraints on the forest products industry that have […]