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Exploring the Market Potential of Pacific Silver Fir in the US Residential Decking Market

Authors: ​Indroneil Ganguly, Ivan Eastin, Pablo Crespell and Chris Gaston ​Executive Summary OverviewThe demand for decking and fencing materials is driven by several factors, including the macroeconomic environment, demographics, construction expenditures, and the repair and remodel sector. In addition, competition within the decking and fencing markets has recently been significantly altered by regulatory constraints on the […]

Positioning and Market Analysis of the US Decking Materials Market: A Perceptual Mapping Approach

Authors: ​Indroneil Ganguly, Ivan Eastin, Pablo Crespell and Chris Gaston Executive SummaryOverviewThe demand for decking materials is driven by several factors, including the macroeconomic environment, demographics, construction expenditures, and the repair and remodel sector. In addition, competition within the decking market has recently been significantly altered by regulatory constraints on the forest products industry that have […]