Marketing Strategies of Western North American Sawmills
Authors: Juha Niemela, Heikki Julin, Paul Smith, David Cohen Executive SummaryBackground and PurposeThis research is based on the following strategic issues facing the softwood lumber industry in Western North America: 1) the economic importance of the lumber industry for Western North America; 2) factors affecting the operating environment of the industry; 3) changes in customer needs; […]
