Authors: ​Jeff Cao, Rose Braden and Ivan Eastin Executive SummaryIn recent years, China has become a vital market for many US wood exporters. Now the fourth largest export destination for US wood products, exports from the US to China have increased an average of 30 percent per year over the past 10 years. From 1999-2004, US […]

Authors: ​Dorothy A. Paun & Wendy Sammarco ​Executive SummarySmart marketers build long-term, trusting, “win-win” relationships with valued customers, distributors, dealers, and suppliers. This research effort explores the specific factors, conditions, and activities that contribute to building successful supplier-distributor relationships in the forest products industry. We sought to answer the question, “What spells success in business-to-business relationships […]